LATANE CONANT, CHIEF MARKETING OFFICER, 6SENSE ON THE BRAND LAB SERIES™ EP 73 An A-typical Career Start ABM’s Impact on Brands The Global CMO Role Finding The Best Talent The MarTech Landscape The Customer Experience Ecosystem 6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel. While sales, accounting, and consulting are not your typical CMO background, Latane Conant is not your typical CMO. She thrives on variety, challenges, and working with wicked smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is her perfect “typical day at the office.” “What the market needs is thought leadership around ABM. And I think we are going to see a lot more focus and engagement from the sales side when we think about ABM in the future and at 6Sense.”