"Imagine the data from the 5 biggest companies in the world. What happens when you start to democratise their data?" - GMoney It’s a big question and you’ll have to like to this special GMoney podcast to get his point of view on the answer. And I guess that’s how I’m introducing our guest on this episode. GMoney. For those of you who don’t know him already, he initially made headlines early in the NFT speculation phase of 2020 / 2021 for buying a Cryptopunk, but it’s not his NFT collecting that we are talking about today. Rather it’s his luxury fashion company 9dcc, and his vision for where tokenized products can take business and the relationships that people have with brands. You might recall an article I wrote at the end of last year about his company 9dcc and their Iteration-02 drop which allowed people wearing his clothing to distribute tokens from the NFT chip in the clothing item. If you haven’t read the article, you can find it here, but this Podcast is the follow-up to that article. In our conversation, G shares a bit more about his vision for both 9dcc and for the potential of tokenized products to transform brand relationships in general. It’s a great conversation with one of the true pioneers, builders and deep thinkers in the space. I am certain there is something for everyone in this Podcast so give it a listen. SPECIFIC TOPICS WE DISCUSS: GMoney has been innovating and building in the web3 space since early days and he shares details about what’s influenced, what inspires him and a few hints on what his vision is for the future and what’s next for 9dcc. But more specifically what we cover in our conversation is: IntroductionsThe vision for 9dcc as a tokenised product companyA social graph built on POAPs Tokens as the bridge between digital and IRL connections The potential this offers to marketing funnelScaling and transporting reputation across brands and channelsPOAP Leaderboards at IRL events and how this gamifies things not just for marketing, but for human connectionAdvice for brandsWhere you get the best croissant in Paris CREDITS & LINKS: Host: Justin Peyton Guest: GMoney GMoney on Twitter9dcc WebsiteCedric Grollet as mentioned on the podcast Nothing in this podcast should be considered Financial Advice.  For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/