When Vicky Banham first joined TikTok (Then called Musical.ly), she had no idea what to expect. A makeup artist, it was just a way for her to get her work out to people that might like it. Fast forward 18 months, and Vicky had 1.2 million followers, 7.3 million views and a loyal community of people who were bought into everything she did.  She now does the same thing for other brands. Working with the likes of Harvey Nichols, Sides, Honest Burger - Vicky's TikTok Agency, Antler is growing some of the most exciting - and viral channels on the platform. Vicky is likeable, funny, honest and vulnerable. She speaks about the dark side of social. Trolls. Loneliness as a creator and what it takes to build 1 million followers.  TikTok isn't just for dancing teenagers; it's for brands who want to cut through the noise and be different. And if you want to know how to do that, listen to this episode and you might just learn how.