As Head of Social Media at Gymshark, Elfried Samba revolutionised the brand's online presence, playing a pivotal role in growing its fitness community to 20 million within seven years.  Now the Co-Founder and CEO of Butterfly 3ffect and Chief Community Officer at Ioconic, Elfried shares his thoughts on university, moving away from his work with Gymshark, building a legacy, the importance of personal branding, and more.   This episode has been a YEAR in the making so I hope you enjoy it as much as I did.