My guest today is the one and only Mark Graham; Founder & CEO of commonsku - a software company specifically designed for the promotional products industry.  During our fun conversation Mark and I discuss everything from building communities to building connections. Other topics we cover include: The value of story telling How to give people a reason to buy from you When to incorporate a mascot into your branding And so much more! I really enjoyed this conversation and I hope you do too.  And hopefully, you’ll learn a few things to help you with your branding. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email [email protected]. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_Badass LinkedIn - Joelly Goodson Website - BrandingMatters.ca