Aileen Casey, owner and founder of AileenDesigns, shares her journey of starting her own business and the challenges she faced in transitioning from corporate America.  Aileen emphasizes the need for a strong brand personality and the importance of understanding the client's vision and goals. She also discusses the disconnect between brand marketing and sales marketing and the impact of leadership on branding.  Amina Rostamovich, a design and marketing assistant, shares her perspective on branding and the joy of problem-solving in marketing. They both express their excitement for the BrandKramp™ podcast and the opportunity to help businesses overcome BrandKramps™. Thanks for listening. To learn more about BrandKramp™ and for additional resources visit us at BrandKramp.com