REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss.  Here are a few key takeaways from the episode: Let's talk about Detroit Put It In a Contract Before You Put an Artist in the Sky (or with any commitment)  Stories of Innovation and Expert Branding of Challenger Brands Chris Rock; From the Slap to Netflix Special Ticketmaster; Are they really the bad guy?    NOTES:The Pepsi ChallengeBook: The Other Guy Blinked Show Partner: SpecificityLearn More About Specificity  Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter