Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many angles to lean into throughout the episode.  Here are a few key takeaways from the episode: Most times, the hard lessons we are given, are ones we need to learnBe a versatilistThe importance of both managing up and managing downMarketer: Optimism and CreativityThe importance of time & timingNOTES:Connect with DonDon Scheibenreif | LinkedIn Book: When Machines Become CustomersView on Amazon Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter