Meet the ‘Bad Girls of Branding’ and their new podcast, Brandsplaining®. In this lil trailer, you’ll hear from hosts Allie LeFevere and Lyndsay Rush on why traditional marketing is dead...and how they’re dancing on its grave. Equal parts business and entertainment, Brandsplaining® is a show about the most overlooked strategy in the game: fun. Listeners will learn how to stop banking on predictable, forgettable branding from the experts who have built notorious brands doing the exact opposite. Allie and Lyndsay are founders of Obedient—the world’s first branding agency to specialize in fun and humor—and they’ve worked with brands like: Blue Bunny, Choice Organics, Native, CLIF Bar, The University of Chicago, The Dallas Cowboys, Argent, Alleyoop and Lee Jeans. They also co-host the hit pop culture & comedy podcast, Fangasm and unscripted brainstorming video series, Can They Brand That?®. Their work has been featured in Adweek, The New York Times, Esquire, New York Magazine, VICE, HuffPo, MTV, and Buzzfeed), and they’re excited to bring their signature candor and comedy to the business podcasting scene. Every week, Brandsplaining® will feature candid conversations with charismatic industry leaders who haven’t heard the name status quo in years. (The roster includes disruptive brands like THINX, Aviation Gin, and JOI.)  Allie and Lyndsay weren’t sure if female entrepreneurs were allowed to start a podcast that wasn’t simply about being female entrepreneurs. Nevertheless, they podcasted®. Brandsplaining® is coming out late fall, so buckle up and follow Brandsplaining® on Instagram, Facebook, and Twitter @obedientagency, or at obedientagency.com/podcasts for the latest updates on the podcast you always hoped existed.