The anti Frank Luntz
Anat can take an issue and frame it so perfectly and brilliantly that I think, wow, why didn’t everyone else see it that way, and talk about it that way, right from the beginning. Why do we let them frame the issues?
Tony the Pizza Tosser via Apple Podcasts · United States of America · 07/01/21
More reviews of Words To Win By
I'm a researcher, trainer and consultant in evidence-based communications and this podcast is full of absolute gems. Anat is one of the smartest and best in the sector, and here she showcases some of the most interesting case studies on campaign messaging from around the world. Each episode...Read full review »
Zenpeacekeeper via Apple Podcasts · New Zealand · 09/10/19
Listened to you on The Daily Beans, they thanked you very much and you said “No, the exact opposite, I thank you. “ My husband was listening with me and immediately objected as you dismissing the thanks you had been offered. He’s right. Just thank them back, instead of making them wrong for...Read full review »
Rosehead852 via Apple Podcasts · United States of America · 12/28/21
Revealing stories of victorious campaigns with the common message of not using the opposition’s narrative to defend one’s own and instead using your value messaging to connect and convince. Enlightening and so interesting for the curious bystander who wonders, “Now, how did on earth they do...Read full review »
JunkAirplane86 via Apple Podcasts · United States of America · 09/10/19
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