Change Management in B2B Marketing
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Description
Amidst employee churn, client turnover, strategy pivots, and emerging new technologies, B2B marketers are inevitably facing change on a regular basis. How best to navigate this reality while remaining steadily focused on the unflinching objectives in front of us? In this episode of Break Free B2B, marketing leaders Carol-Lyn Jardine and Heather Hurst offer helpful guidance on change management in the B2B space.
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