The belief system behind vitalistic chiropractic is the anchor that keeps us steadfast. It drives our purpose. It is the reason we do what we do. It allows us to maintain our dignity and it ensures we provide high-quality care no other medical therapy is able to offer. But when leaders in our profession waver on the true purpose of our work it can muddy the waters of our mission. Dedicated vitalistic professionals who carry our voices into the political arena need our support. To speak with someone who is on the front line of chiropractic innovation, we head down south to Marietta, Georgia USA to absorb the wisdom of Life University, President, Dr. Rob Scott. Dr. Scott is a Canadian who ventured to the U.S. to get a fresh start and open an existing practice. He furthered his education to expand and refresh his belief in the body’s ability to self-regulate and to heal itself. His deeper philosophical vision has sustained his position as one of the leaders in maintaining vitalistic standards in chiropractic. During this podcast episode, we discuss how to best market vitalistic chiropractic care, the underlying philosophical conversations chiropractors should be having, how to beat burnout by immersing yourself in child’s play, and what it is like to shift from running a private practice to working for a chiropractic university. Key Takeaways: ● Dr. Scott describes how he was introduced to chiropractic and the underlying philosophical conversation he engaged in. [2:56] ● The biggest challenges Dr. Scott faces working at Life University versus owning and running his private chiropractic practice. [13:41] ● To avoid burnout and rejuvenate his spirit, Dr. Scott participates in coaching youth sports. [16:52] ● The concept of vitalism and what Life University is doing to grow vitalistic chiropractic. [20:05] ● As President of Life University Dr. Scott keeps the conversation focused on the meaningful difference of chiropractic care. [27:30] ● How chiropractors can market subluxation and the scientific evidence of vitalistic healthcare. [33:06] ● Dr. Scott shares the different ways prospective students or mentors can become involved with Life University. [47:06] Learn More: Life University Website Vitality Shift Website True Concept Seminars Dr. Don MacDonald The Underdog Curse: The Cause, The Cure and The Road to Success @DrDonMacDonald on Twitter Dr. Don MacDonald on Facebook