A lot of money is wasted in our profession on marketing that doesn't produce a high return on investment. Practice owners need to learn to market smarter, not harder.  In today's episode, Minal Sampat joins us to discuss creative and affordable ways to market and grow a pediatric dental practice. Minal is an RDH and worked for 10 years in a pediatric dental office. She is a national speaker and marketing strategist, along with author of Why Your Marketing is Killing Your Business.   Some of the topics we discuss: - Making your website better than your competition - Better dentist bios - Internal referrals and community outreach - Facebook vs Instagram and how the algorithms have changed - Hiring help to develop Tiktok videos Minal's website and more information about her can be found at https://minalsampat.com/