Broadcast writing differs greatly from its counterpart in print media. The main principle behind broadcast writing is simple: keep it short and to the point. Scripts must be clear, concise, accurate and elegant. Avoid inaccuracies, confusing usage and newspaper-style journalese for the airwaves. This week, we’ll look at the principles of broadcast writing. What are the main dos and don’ts? How we ensure that stories are as attention-grabbing as possible without resorting to crude sensationalism? And what's the significance of the rise of 'snack culture' when it comes to the traditional audiences for news and current affairs? Copyright 2010 Lawrie Zion / La Trobe University, all rights reserved. Contact for permissions.