This course is about words – words that are usually spoken aloud, and received to the brain via the ear rather than the eye. In any medium, it is impossible to be a good journalist without being a very good writer. In journalism, a firm footing in certain standards is needed. Broadcast journalism is a mere 100 years old. Today there is no simple division between the broadcast media and print. We'll look at a 2009 Triple J advertisement for cross media journalists and a current ad for a 'content maker'. What do these ads tell about what's happening in the media? Copyright 2010 Lawrie Zion / La Trobe University, all rights reserved. Contact for permissions.