Danielle interviewed James Roffey, also known as the Mental Health PT, is a well-being performance coach for CEOs, entrepreneurs, athletes & leaders. James is on a mission to change people's lives by improving their minds as well as their physiques. KEY TAKEAWAYS James talks about his early life as a promising footballer and how, when that career didn’t go to plan, it was the start of his battle with eating disorders. After a long struggle with anorexia and then bulimia, James managed to work his way back to health and became a personal trainer. He talks about how his business focuses on mindset as its key pillar.  Becoming a PT wasn't straightforward as James broke his leg 3 times shortly after qualifying. He's now making great progress in his business and recently launched his own app for clients. James speaks about his business journey, what he's learnt along the way and how he's driven to give clients the tools to get back control over whatever it is in their life that they are struggling with. Authenticity is super important to James' brand; he made a deliberate choice to leverage his unique experiences. He recognises the power in sharing his story (which is pretty unique) and using his journey for positive impact—a calling he feels compelled to fulfil. BEST MOMENTS James talking about his journey to this point: ‘I was in hospital and my parents had to sign a do not resuscitate form. I was at such a high risk of going into cardiac arrest my kidneys were failing’ ‘I think my core values are slightly different to your generic PT online coach. My most important pillar is your mindset and mental health’ 'I love giving stuff back to people just as they've enabled me to do what I'm doing now. I want to give people value, for them to see what I can give them in a month, for free. Show them what I can do because I know I can help change people's lives' On how he wants to be remembered: ‘As the person that never gave up? I think it would be that. I think you've gotta keep going. As the guy that went through all that stuff but still managed to have a happy family life’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.