Danielle co hosted a live webinar with Viktoria Jancurova - a personal brand manager who helps coaches, creatives or founders in creative spaces leverage their LinkedIn and really brand themselves as the go to experts that they are. Danielle and Viktoria talked about the power of branding and actionable takeaways to make your business ready for 2024.  KEY TAKEAWAYS Danielle and Viktoria demonstrate an exercise you can do to check the power of your brand to make sure you are on track for the new year. They discuss the differences between personal and corporate branding and the key elements to building a successful brand. They also share actionable tips so you can create a brand strategy for 2024 At the end of this LinkedIn live, which has been turned into a podcast, you’ll hear a selection of questions asked by attendees and the answers given by Danielle and Viktoria to help you take action. BEST MOMENTS Danielle responding to the question of what branding is: ‘One of the key things that I always try to say to people is there's a broader concept of branding beyond a logo. Branding is the sum of every interaction, every tactic, everything that you put out into the world’ Viktoria: ‘I see so many people just neglect their branding. They think that posting on LinkedIn or Instagram using colourful carousels and adding some colours to their brand, that's it. They have a logo but do they have a brand? Danielle: ‘When you get it (branding) right and you do it consistently and you put out quality products or services that people know are going to solve their problems, they know that once they buy it, it's not going to let them down and you continuously reaffirm that, it builds trust’ Viktoria on how branding helps your business: ‘Your sales are made easy because if people recognise you, they’ve already established some trust, they already have certain feelings about your brand, they’ve already set their expectations on a certain level’  ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.