This episode is a recording of a live webinar Danielle did with Katie Brown, who is a social media marketing consultant. Katie helps small businesses, or SME's, refine and create a social media strategy that really speaks to their target market.  KEY TAKEAWAYS Danielle and Katie discussed why brand consistency is important for building trust, why consistent branding on social media is really important, and how to translate branding onto social media effectively Social media strategy and branding overlap. Often clients aren't really sure who they're trying to communicate with, what they're trying to say, how they want to come across. The starting point for branding and social media is to focus on this If you want to actually make some progress and you want results and you want to know that what you're doing is actually moving you further towards your goal, then at some point you need to move away from reactive decision and become more strategic BEST MOMENTS ‘I talk a lot about the social media funnel. You've got the top of the funnel which might be that first time that you see something or maybe I'll just give them a follow. Visibility, repetition, consistency is where we get to the middle of the funnel. You're building that relationship, you're building that trust which hopefully ends up with that person then reaching out or whatever it is you want them to do’ ‘When I do strategy with clients we'll look at competitors and we'll look at who else is out there that's doing similar things. And the difference could be in price, the difference could be in terms of location and the difference could be in terms of efficiency or the quality of the product or how quickly they can turn things around. There's lots of different areas that you can look into to go or how are we different?’ ‘It's about moving away from that idea of branding being a logo and a colour, and actually brand is more of a living, breathing thing. Your business, however many people are in, it doesn't matter if it's one or if it's 3000 it should still be this living, breathing thing that's made-up of human beings’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.