Danielle spoke with Adam Housley the founder and coach at T3 Functional Fitness. Adam’s mission is to help you discover an active, healthy lifestyle that you love making it possible to regain your energy & reduce your stress in a way that is easy & enjoyable to sustain. KEY TAKEAWAYS Adam talks through his journey into the fitness industry and how he ended up creating a training method that was very different from his competitors. Danielle and Adam discuss how running a business is hard, the key skills you need to make it work and how help and support are invaluable. Adam explains how he had a belief that he needed to target a certain type of person to make money, or do a certain type of thing from a content perspective. When in actual fact he needed to do it in a way that sits well with him because that will attract the audience he wants. You’ll also hear about the challenges Adam went through when moving from an in person training business to an online coaching one. BEST MOMENTS ‘One of the biggest shifts that I've made recently is instead of focusing on necessarily just time efficient strategies, it's wanting to really emphasise the enjoyment because my journey with health was a long one.’ ‘I've maybe kind of stuck with a message that didn't quite resonate because I was like, maybe if I give it enough time and people start coming in, it'll sit with me better. That kind of stuff, it takes a lot of experience, knowing the difference between this is right, but I need to give it time versus it just doesn't feel right and I need to change it early.’ ‘It just got to this point where I was like, why is this so hard? It came so easy beforehand and it was just over that time, trying something and thinking, okay, it's not quite working, and just kind of building that resilience. Every time I got knocked back to be like, no, there is a way that I can make this work.’ ‘When it comes to health and fitness, I believe the key is changing the beliefs because when you're stressed and tired, you think doing exercise is going to make you feel worse, whereas weirdly, kind of doing that physical exercise makes you feel more energised and helps relieve the stress.’ ABOUT THE HOST - DANIELLE CLARKE Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers. GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05 WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4 CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke  This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.