In the midst of executing his strategy for recovery, Patrick is summoned away to answer a critical question about the profession, which leads him to a great discovery about how to improve it. In this episode, Patrick explains the origin of and philosophy behind “the Effort Curve,” later known as “the MacLeamy Curve,” which grew to have a significant impact on HOK and the profession at large. Patrick shares his lessons for listeners to take away from this episode: Shift efforts earlier in time to solve problems early,Coordinate early with engineers for best results later,Coordinate early with the contractor for best results later,Measure twice, cut once. To read along and see illustrations and personal photos that accompany this series, get Patrick’s book, Designing a World-Class Architecture Firm. You can buy the book at gablmedia.com/buildsmartbook/ and find out more information at macleamy.com  Mentioned in this episode: Detailed NCARB