“Lack of clear expectations leads to assumptions. Assumptions lead to unmet goals.” Today, Leila (@LeilaHormozi) discusses the importance of setting clear expectations in businesses, highlighting the powerful impact on team management and trust-building. She shares insights on scaling businesses, emphasizing the role of core values over rules and demonstrating how a company's vision can be translated into actionable strategies through a hierarchy of expectations. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:54) - The four levels of expectations in business (4:24) - Core values: the foundation of your business (11:22) - From core values to brand promises (14:30) - Departmental and role-specific strategies (18:19) - The importance of role expectations Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition