Today on the podcast I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media.   In this episode I cover: How I discovered LinkedIn and realised its potential What is LinkedIn and what it is not? LinkedIn in the business context How to build a great profile that represents your brand First things that people look at in your profile and why Three things to put in your banner Engage and form trust using your biography Talk about your business, products and services in the experience section How and why all the parts of your profile should form a story about why you’re awesome at what you do today Philosophical difference between branding and digital marketing The people and clients you want to attract to your branded LinkedIn profiles Two things you need to do to create engagement in LinkedIn   Links: LinkedIn Social Star