In this solo episode, we will continue talking about the 12-step process of building your own business, becoming a corporate escapee and building the lifestyle you want. We will focus on the first stage of leveraging your digital profile and what we need to do in this part of the process.   In this episode I cover: What is the Leverage stage and how does it relate to the first stage of the process? The reasons why businesses fail. A discussion on the first stage of leveraging your digital profile - Connections. Understanding and identifying your target market. The importance of building connections. 4 steps of the sales process.   Links: e-ttraction Templates