In this solo episode, we cover the step 2 of leveraging your digital profile by producing content that is helpful, valuable and creates traction. We discuss the importance of what, where and why we need to post your content.   In this episode I cover: Things you need to know about the business and business owner before creating their content Kinds of content that businesses can make and recommendations for creating video, blogs and posts. Starting and posting blogs to help your SEO. How to choose which social media platform to use when posting your content. The importance of having your target audience understand what you do. Ideas to help you attract and gravitate people towards your business. Framing content in the sales process. The benefits of podcasting for your business. Sneak peek on the next episode: Pitching