GUQ Professor Danyel Reiche speaks to Abdulla Al Mulla, director of the 3-2-1 Qatar Olympics and Sports Museum, and Andy Pearce, curator of the football exhibition that will be shown during the FIFA World Cup 2022. Abdulla Y. Al Mulla comes to the 3-2-1 Qatar Olympic and Sports Museum with more than 35 years of professional experience with international and local organisations in sports, protocol, event management, media and public relations, human resources and administration. As an expert on international protocol and media, Mr Al Mulla has advised sports organisations around the globe. In addition to his role at 3-2-1, he is also Media & Broadcasting Director for the Asian Athletic Amateur Federation, the Association of National Olympic Committees (ANOC) Protocol Chief, Protocol Director for the Olympic Council of Asia and a Board Member of the International Table Tennis Federation. He has worked with the United Nations under the leadership of the secretary of the United Nations, Dr Antonio Costa, as a peacemaker on various collateral diplomatic relationships. Andy Pearce has over 35 years experience in the museums and heritage sector. He began as an educationalist developing and delivering museum learning programmes for many different age ranges and abilities, using many different collections, from art to industrial archaeology. After successfully completing a course of professional development aimed at emerging new leaders in the late 1990s, he moved into senior museum management, including both Director and Project Director roles.