Joachim Krug, coach to Qatari athletes since 1982, spoke to Professor Danyel Reiche, Georgetown University in Qatar, about how the FIFA World Cup 2022 has changed Qatar’s sporting landscape. Joachim Krug is an experienced athletics and sports professional who has worked with the Qatar Athletics Federation and national team for the past four decades and 6 Olympic Games. He holds a degree in Physical Education from the University of Cologne in Germany and has helped to advise and shape sports policy and procedures at competitive levels across local, regional, and international sporting competitions, helping Qatar to develop male and female sports and athletics since his arrival to Doha in 1982.