Afdhel Aziz is a “recovering marketer”. His purpose used to be helping some of the biggest brands on the planet sell their products, and he did that by connecting them with “cool”. Now, he thinks that “cool” has been replaced with “good”. He’s even written a book about it: Good is the New Cool. He joins us to talk about how companies need to have a purpose beyond just making profits, because that purpose ultimately does lead to profit.