In a country like India, where age is the gold standard of experience and wisdom, how do you win credibility for a new institution, university or school? How do you overcome the intimidating stature of traditional brick and mortar institutions that have stood the test of time. For Pramath Sinha,...

In a country like India where parting with your money is like a painful trip to the dentist, how do you scale lending? How do you forgo the traditional approach of extending loans, where meeting and accessing clients is second nature? “We’ve given out 70,000 loans across India, but 99% of my...

“2 or 3 campaigns will not make your brand! You have to be consistently at it for years” Content marketing is critical, whether you’re chasing sales or website traffic. It isn’t as easy though, especially for a startup where change- across product, people and placement- is the only constant. And...