In this episode of Building The Backend we hear from Prukalpa Sankar – Co-founder of Atlan, where we talk all about data quality/governance, common issues organizations face when implementing data quality and much much more. Below are top 3 value bombs:  Data Governance has a bad reputation. It should not be a bureaucratic controlling process that is pushed from the top down. Active Metadata is key to modern data architectures, essentially it’s putting together all the human and machine generated metadata together to derive insights. One of the most difficult metadata attributes to capture is the context for the data as this almost always requires input from humans and tribal knowledge is often lost and is not documented.