When you hear the term “brand,” what comes to mind? Probably the idea of a logo or a color scheme, right? In today’s episode, we bring in the “brand boss” with a much deeper approach to branding and the overall messaging strategy when it comes to your business. In her words, you should be focusing on the identity of your business – not just the logo – and making sure that you know what the identity of your business is and thus how to best communicate and connect with your audience. Join me in welcoming Rachel Jenks, the “Brand Boss” of The Brand Boss Studio, and the Brand Boss Podcast! If you have questions after listening to today’s episode, I invite you to join us in the Building to Scale community today. Jump over to https://www.BuildingToScale.com/group (https://www.BuildingToScale.com/group) and request an invite to the community. Rachel Jenks is the Founder, Owner, and proclaimed “Brand Boss.” With more than 22 years of experience working in public communications, including 16+ years in graphic design, Rachel’s passion is empowering business owners to rock YOUR brand like a Boss. “I’m tired of seeing business owners and entrepreneurs taken advantage of ... or feeling pressured to keep up with every marketing trend out there ... rather than being true to who you are as a company and bringing real solutions to the people you serve. At the end of the day, there’s nothing more powerful. Trust comes before transactions. When you can create that kind of experience for people, you build an unstoppable brand.” Rachel’s off-the-beaten-path career journey has spanned multiple roles in various countries, four cities, and three states – including professional ballet, management, event production, business strategy, national and international public relations, graphic design, and marketing. She’s had the opportunity to work with organizations of all sizes and industries to amplify the power of their brands through brand strategy, brand experience consulting, brand development, brand content, brand packaging, UI/UX brand strategy, brand design, multi-media, advertising, marketing, live event production, e-learning, 3D animation, video, photography, and art direction. Rachel is also the host of The Brand Boss Show podcast and YouTube channel, an author, and an in-demand public speaker. When not strategizing powerful brand experiences and coaching business owners, Rachel can be found off on an adventure or savoring the moment with those she loves - including her Studio Managers, Podcat and Lady Podcat. The Brand Boss Studio - https://brandbossstudio.com/ (https://brandbossstudio.com/) The Brand Boss Show - https://brandbossstudio.com/the-brand-boss-show/ (https://brandbossstudio.com/the-brand-boss-show/) Facebook - https://www.facebook.com/thebrandbossstudio/ (https://www.facebook.com/thebrandbossstudio/) LinkedIn - https://www.linkedin.com/in/thebrandboss/ (https://www.linkedin.com/in/thebrandboss/) Instagram - https://www.instagram.com/thebrandbossstudio/ (https://www.instagram.com/thebrandbossstudio/) YouTube - https://www.youtube.com/channel/UCvoWYjE3KJqJ9d8qGrsibRA (https://www.youtube.com/channel/UCvoWYjE3KJqJ9d8qGrsibRA)