In this episode, we discuss the role of social media in our businessese and talk about how we really feel about using it all.....including X (which Liz still hates saying!) We share our tips for how to improve engagement by making content fun, informative, and approachable and dig into why having a  'hero' platform is great for marketing. If you've fallen out of flow with social media (particularly Instagram!) this is the perfect episode to get stuck into.   Episode highlights: 01:55 The Role of LinkedIn in Social Media Marketing 03:19 The Impact of Social Media on Personal Life 06:27 The Importance of Engagement on Social Media 16:16 The Role of Social Media in Business Growth 17:45 Strategies to Improve Social Media Experience 28:40 A Debate: Focusing on One Platform vs. Multiple Platforms Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft.