I've talked a lot about values  and brand values on this podcast. And recently I've had some situations in my business where my values have been put to the test, leading me to make decisions that others might disagree with.  And so, when I asked who would be the best person to talk to me about this, everyone told me to talk to Keri Jarvis. Keri is a developmental coach, intersectional feminist, charity co-founder and community activist and through her work she's helped lots of people to imagine a world where they can run their business with integrity. This was such a rich conversation and, for me personally, it was a really helpful one to have. Episode highlights:  02:56 The Consequences of Misalignment with Brand Values 05:52 The Journey of Self-Awareness and Value Alignment 11:17 The Impact of Social Media on Business Values 16:59 The Role of Change and Growth in Business Values  22:16 The Challenge of Balancing Personal Passion and Business Needs Thanks to Penfold for sponsoring this episode. Don't forget to check out Keri online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!