Okay, I haven't talked about it for a while so you might've forgotten (!) but remember that time I went viral on TikTok? Well since then I've been woefully absent on the app so I thought it was finally time to focus on it and there's no better way to do that than dedicating an episode of Building Your Brand to it!  So in today's episode I chat with personal branding and Boudoir photographer & TikToker Tigz Rice who grew her following to 100k in less than a year! We discuss their experiences going viral and some of the challenges maintaining a presence on the platform.  Along the way we covered strategies for content creation and growth on social medi and leveraging different platforms for brand success.  If you think TikTok isn't for you, this episode will change your mind!  Episode highlights: 06:12 Tigz's TikTok Success Story: From Lurker to Influencer 11:36 Content Strategy and the Impact of Virality on Business 19:21 The Debate on Faceless Branding: Authenticity vs. Anonymity 25:14 Building Confidence for the Camera 27:41 Exploring Self-Photography and Virtual Shoots 30:16 The Importance of Posing and Photographer Relationships 35:45 Outsourcing and Managing Social Media 39:22 Navigating Platform Uncertainty and Embracing Owned Spaces 41:09 Diving into TikTok: Strategies and Community Building Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Tigz online and follow her on TikTok If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!