In episode 2 of this series, David Mitchell of bSA and Bonnie Ryan of GS1 Australia chat about unique, unambiguous identification of products laying the foundation for a digitally connected and transparent supply chain. GS1’s data frameworks enable the identification of materials, locations, and assets through the value chain, and provide a key piece to the puzzle of industry need for genuine, accurate information about the products being specified, procured, received onsite, and ultimately installed.