Will Lichtig, Chief of Staff at The Boldt Company joins Technical Director Adrian La Porta on this episode of the Built Environment Matters podcast. We learn how Will's twenty-five years of experience as a construction lawyer allowed him to see the failings of the design and construction industry firsthand. Will now uses this knowledge to reshape the construction industry in a way that promotes project success. In his role at The Boldt Company, he is now a recognised leader in the lean and integrated project delivery movements.  Listen in to hear his fascinating story and why he believes that the first place to start innovating is around the definition of customer value and the range of options that might exist to be able to help a customer achieve that value. And that's well before you get into designing the facility. 'If you don't get in early enough, you're gonna foreclose many of the options that might otherwise exist to help the customer discover what might really be valuable to them.' To learn more about Bryden Wood's Design to Value philosophy, visit www.brydenwood.com. You can also follow Bryden Wood on LinkedIn and Twitter.