Episode 6 - "User Focused Design: How Top Architects Optimise Financial & Social Returns Through Real World User Insight" with Stephanie Edwards.  Stephanie is the Co-Founder of Urban Symbiotics which is an industry leading, user-centric multi-disciplinary architecture, masterplanning and design practice based in Central London; and today we extract Stephanie's expertise for designing and delivering buildings which deliver better Social and Financial returns without using biased assumptions, by better understanding the wants, needs and desires of each end-user.  Stephanie breaks down the methodology, framework and approach to engaging end users before design commences, ensuring the end product is optimised to drive value through end user demand.  With your hosts, Adam Hinds and Jordan Relfe from LifeProven Wellbeing Property Consultancy. --- Send in a voice message: https://anchor.fm/builtforlife/message