Episode 25 - "Commercial Strategy: How to Ensure Your Business, Projects & Customers Thrive in a Constantly Changing World" with Victoria Firth & Rhonda Curliss from Grey Lemon. Victoria & Rhonda are the co-founders of Grey Lemon; which specialises in cutting through the murky grey areas of business to create clear, robust and measurable commercial strategies that work. Whether you are launching a new business, undertaking leadership transition, developing a five-year plan for growth, or simply want a fresh pair of eyes on your current strategy, Grey Lemon brings the insight, experience and straightforward approach you need to achieve your goals. Both Victoria & Rhonda bring more than 30 years combined operational and commercial strategy experience in Director, Board and C-suite positions for a range of international businesses. The Podcast Episode Today we dive into the topic of creating kick ass Commercial Strategies to help property companies win in a constantly changing world. Focusing on getting really clear on your personal and company PURPOSE, communicating why and how you operate, enhancing your business culture, direction and leadership through turbulent times and leveraging the different experiences from your business team to innovate, grow and evolve.  A few key questions & thoughtful extracts from Grey Lemon:  Why does your business exist?  How can you be better at adapting to the unexpected? Be the best at what you do or be the only one doing it Just because your business has existed, does not mean it will in the future   With your hosts, Adam Hinds and Jordan Relfe from the Award Winning LifeProven Wellbeing Property Consultancy delivering Project Management, Quantity Surveying and Wellbeing Consultancy services across the UK and beyond. --- Send in a voice message: https://anchor.fm/builtforlife/message