Not content with the limitations of her sales career, Sarah Ahrens saw an opportunity to merge her interest in conscious consumerism with the burgeoning field of cannabis. New Jersey's need for certified lab testing services gave her the avenue to take the entrepreneurial leap with True Labs for Cannabis. In this episode, hear the story behind: Understanding the crucial role that lab testing plays in ensuring consumer safety, product quality, and regulatory compliance;The challenges of entering a highly regulated industry;The complicated funding issues plaguing new market entrants;Assembling a talented and diverse team to navigate the complex world of cannabis;Sarah's commitment to providing reliable information about cannabis, debunking myths, and promoting safety standards.If you're even a little cannacurious, you'll want to tune in for this episode. Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review. DISCLAIMER: Some links may be affiliate links and we may be compensated. For more resources to help you on your business journey check out the Resources page on our website HERE. Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours. Because stories matter. #builtfromthedreamup #storiesmatter #storypoweredbrands