This week Clare chats to colleague and friend Taavi Kotka about collective-ownership models, the software Koos.io has created to make the process of generating ownership contracts quick, easy and risk free. Plus, why collective-ownership is the key to long-term loyalty and sustainable community-led growth strategy. This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!