There is a lot of momentum in agtech right now around investing at the intersection of ag and climate– and inevitably, many conversations start with a focus on how to measure impact. The problem we’ve been thinking about lately-- this conversation often gets stuck on the measurement challenge. In our perspective, the real opportunities go beyond just measuring the impact of decisions like practice changes. The future is in taking actions that meaningfully mitigate climate risks to agriculture. To dig into this challenge, we’re joined this week by Cullen Gunn, CEO and Executive Director of Kilter Rural, which has been operating in the natural capital space since 2004, specifically investing in rural landscapes, water, and ecosystem protection. For more information and resources, visit our website.