Land is a crucial asset for business. Maintaining healthy land has a direct impact on the profitability of a company. However, the costs of land degradation and the benefits of restoring land are not well understood and often not fully accounted for in public or private decision-making processes. This video made by Green.TV for the World Business Council for Sustainable Development (WBCSD) explains why land degradation should be on top of the business agenda and highlights the opportunities that sustainable land management practices represent for business. For more on WBCSD see http://wbcsd.org