On Today’s Episode I’m joined by Selene Dior who is the founder of Vitae Apparel which is Inspired by the durability of competitive swimwear and contemporary fashion, they design comfy yet practicable swimsuits and activewear! Selene was a competitive swimmer for 16 years and after not being able to find swimsuits that fit her properly, she decided to design her own and that's how VITAE was born! Topics covered in this episode: Selene's journey of building her brand after highschool in 2018 Navigating the challenges and unknowns of 2020 and the pandemic The Value of building a strong Community around your brand The power of authenticity and transparency with her community and customers. How Hosting (both virtual and in person) has cultivated brand loyalty Connect with Selene:  Instagram @missss.diorr @vitaeapparel www.vitaeapparel.com *USE CODE: BUSINESSBABES20 for 20% off! Connect with Selene in Person and Reserve Your Seat at The Power of Purpose Conference Friday, August 25th, at UBC, Vancouver HERE or go to www.businessbabescollective.com/power-of-purpose *We are 70% SOLD out and only have 4 VIP Tickets left! This is a full-day event curated for Entrepreneurs and creatives where you will be surrounded by 200 other women excited to learn and grow their businesses, to connect and collaborate, and level up their mindsets. Connect with Danielle: Instagram: @danilivinglife and @businessbabesco Our Curated Resources for Small Business Owners: businessbabescollective.com/resources