Join us for an insightful conversation between Stephen Ekstrom, CEO of Tourism Academy, and Cassandra McAuley, industry expert and managing director at MMGY Global, as they delve into their unique career journeys and the transformative power of storytelling in tourism.In the first segment,...

Richard Peterson, President of the U. S. Cultural and Heritage Marketing Council, shares insights on cultural tourism, emphasizing the importance of storytelling, community engagement, and visitor experiences. He discusses the intersection of culture and heritage in tourism, the evolving traits...

In this captivating episode of the Business Class Podcast, host Stephen Ekstrom delves into the dynamic world of destination marketing with a special guest, Mark Hecquet, President & CEO of the Springfield Missouri CVB. Mark shares his remarkable journey from his roots in London to his...