What if you didn’t have to spend so much money on advertising? What if there was a more stable customer basis already in your sphere of influence or just within reach? Today we going to unpack your greatest asset, your network. With us is business networking expert Brian McRae. Brian has built a successful company in the mortgage industry based on a key principle that he calls the IRA or, “Inventory of Relational Assets.” We are going to be discussing how you can effectively grow and manage your network and how to prioritize the right people within your sphere. If you want to work smarter not harder, want to be able to serve more people with less advertising fees to your business you will love today’s episode. So buckle up for a deep dive into making the most of your network and influence. Full Show Notes at https://BDRPodcast.com If you need help building (or selling) a valuable business, reach out to Cathedral Consulting at [email protected] Questions or Topic Ideas? Send us your feedback at [email protected] Pick up your copy of Seth’s Book, Ambition: Leading With Gratitude