The wrong people in your business can cause extreme anguish and turmoil. Likewise if you foster the wrong type of environment for your employees you can cause that same anguish. The number one thing that sets apart good companies from great companies is the type of business culture we have. Today we dive into why culture matters with culture expert Bretton Putter as he shares with us what he learned from interviewing over 400 startups. Get your free 2021 strategic planning guide at https://cathedralconsulting.com/strategy Full Show Notes at https://BDRPodcast.com If you need help building (or selling) a valuable business, reach out to Cathedral Consulting at [email protected] Questions or Topic Ideas? Send us your feedback at [email protected] Pick up your copy of Seth’s Book, Ambition: Leading With Gratitude