Kim Coalson is Senior Vice President for Appfolio's MyCase, case management software that serves the legal industry. Kim ensures that the MyCase team delivers an outstanding customer experience and provides software that supports the success of solo practitioners and small law firms. Kim joined the AppFolio team in 2011 as Vice President, Value Added Services for AppFolio Property Manager, where she launched and grew customer services. Prior to AppFolio, Kim served as Vice President of Marketing for Mindflash.com, from 2008 to 2010, where she was responsible for customer acquisition, web presence and customer research. Series: "Innovator Stories: Creating Something from Nothing" [Show ID: 33472]