In 2015, Emma Rose Cohen and several friends launched Save The Mermaids, a nonprofit focused on educating young (and old) people about the dangers of ocean pollution and how each of us can do our part to combat it. Thus, it’s not surprising that Emma’s passion to clean up our oceans resulted in her Co-founding FinalStraw - the world’s first collapsible, reusable straw, which sports the tagline, #SuckResponsibly. Series: "Innovator Stories: Creating Something from Nothing" [Show ID: 35563]