SEGMENT‌ ‌1 with Adam Ireland,‌ ‌‌starting‌ ‌at‌ ‌0:00‌:‌ ‌ ‌Many entrepreneurs and startups make the same mistake. They believe that if they build it, people will come. Well, I am here to tell you, it doesn’t happen that way. You need a go-to-market strategy to figure out how you are going to get in front of your prospects. Marketplaces can help you do that. SEGMENT‌ ‌2 with Mischa Zveginzov,‌ ‌‌starting‌ ‌at‌ 15:15:‌ ‌ How are you getting your business in front of customers? Increasingly, folks are turning to digital media ads on Facebook or some other online platform. Our next guest says we have to stop wasting our money on these online ads and recommends a different strategy instead. -- Visit Barry's Blog for complete show notes. The Small Business Radio Show is sponsored by AnswerConnect. AnswerConnect provides around-the-clock customer service support. Your customers are guaranteed to reach a real person every time they call. Get 50% off three months of their best value plan