As the design world faces the challenge of addressing wastefulness, it may be surprising to learn, the key to creating beautiful design while remaining eco-conscious lies in our very own backyards. A Los Angeles-based designer, Patrick Ediger has a formula that harnesses hyper-local practices to craft sustainable, timeless, and functional design for his clients. In this episode we learn: - reframe the discussion from eco-conscious to one of sustainability and what that means on a human level - rule of thirds means you source 1/3 from vintage/reused, 1/3 from sustainable, and 1/3 from local maker or manufacturer - source local craftsmen via Instagram, word of mouth, and trade publications - educate your clients about higher quality = higher costs  - what I learned through BOD™: processes, goal setting and the importance of designing with integrity and the obligation we take on as design professionals to provide the best service we possibly can to our clients. Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast