The journey to a dream career is frequently a winding path. That’s true for many of us, and it certainly describes the journey of designer Denean Jackson. Hear how she launched her business as a staging professional and then followed her heart to a niche in kitchen and bath design. Every year gets better, and there are big plans ahead for Denean. In this episode we learn: - self-assessment is an important tool - reflect on your strengths, weaknesses, passions, and areas of expertise - identify what sets you apart from others in the industry - explore the current trends, demands, and gaps in the design market - understand the needs and preferences of your target audience - gather feedback from past clients to understand what they appreciated most about your services - don’t be afraid to experiment and try out various specializations within interior design - continue to learn through workshops, courses, and industry publications Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast